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Fingerprint Gas Pump- Coming Soon To A Shell Near, YOU. Targeted advertising while you pump

waterdancer
post Nov 3 2007, 12:03 AM
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Polymeta.com search Sibel Edmonds bradblog


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AP news via SF Chronicle
Shell Station Customers 'Pay by Touch'

QUOTE
Ten Shell gas stations in the Windy City are testing biometric systems that let consumers walk up to the pump, scan their fingertips on a device and fill up their vehicles. The systems, also installed at Shell convenience stores, are directly linked to customers' checking or credit-card accounts for payment.

...
QUOTE
Customers will be able to initially scan their fingerprints at a kiosk inside the gas station and can link payment information either at the store or online.


The biometric devices, made by a San Francisco-based company called Pay By Touch, are one part of a technological trifecta Shell is rolling out at its gas stations.


Shell has partnered with Fuelcast Media International LLC to offer local news, weather and sports on digital screens at the pump. Fuelcast pays Shell for the ability to display advertisements along with the content from local NBC stations. The monitors are installed at 300 Shell stations across the U.S.


In addition, gas station attendants are testing hand-held wireless devices that allow full-service customers to pay electronically at their car window.

...
QUOTE
"I think it scares people," Britton said. "They're more confused about the whole system. Some of them say, 'Well, now the FBI can find me.'"


However, biometrics are slowly creeping into the retail sphere as consumers prefer quicker and more secure methods of payment. SuperValu, one of the nation's largest grocers, has Pay By Touch systems in several of its store brands, including Albertsons, Cub Foods, Jewel-Osco, bigg's and Farm Fresh. The International Biometric Group projects the industry's revenue will rise to $7.41 billion in 2012 from $3.01 billion this year.


Nooo!!! Run away!!! Hi there Mr. Jones. We noticed that you haven't bought any brand x product x in a few days. You may be running a bit low. We have some in stock inside the store. Welcome to Revelations, people. Slowly but surely.

QUOTE
And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.


This post has been edited by waterdancer: Nov 3 2007, 12:09 AM
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CocaineImportAge...
post Nov 3 2007, 01:24 AM
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... 1 step nearer the cashless society!
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chucksheen
post Nov 3 2007, 03:54 AM
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Please take a stand and spread:
http://PledgeBank.com/NationalID
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waterdancer
post Nov 3 2007, 04:50 AM
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Polymeta.com search Sibel Edmonds bradblog


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QUOTE (chucksheen @ Nov 3 2007, 07:54 AM)
Please take a stand and spread:
http://PledgeBank.com/NationalID

Related pledges:
http://www.pledgebank.com/ID-Boycott
http://www.pledgebank.com/nomicrochipsinnj
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grizz
post Nov 3 2007, 04:51 AM
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aka Oceans Flow


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This wouldn't work very well in Oregon, because we don't pump our own gas here. I guess the pump jockeys could have a handheld thingy, like UPS guys have, for recording the prints, but the advertisements would be hard to see. Maybe the screens could be on an arm that reaches out in front of the windshield.
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